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Incredible !ndia Campaign

After a break of one year, the original team of Incredible India collaborated again. In 2006, Delhi based creative agency (A), founded by V Sunil, was called in to create the new global campaign for 2006/07. The print and outdoor executions combined spectacular images with a wry, self-assured tone – a far cry from the bowing and scraping of past campaigns.

The campaign went on to win the PATA Grand Award 2007 for Marketing, and was one of only four ‘best of show’ Grand Awards out of a total of 339 entries from 132 organizations.

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