Incredible !ndia Campaign

The Colours of India campaign emphasized India’s diverse cultural spectrum. Featuring breathtaking images and colour-based headlines such as Coffee Brown and Red Hot, the campaign was launched globally in 71 leading newspapers and magazines. Using traditional and interactive media - print, outdoor and the internet - India was positioned as a unique and vibrant destination for tourists. This was the second campaign developed by Leena Nandan, Joint Secretary (Tourism) and V Sunil, Executive Creative Director, Wieden+Kennedy Delhi.

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