Incredible !ndia Campaign

India Now was a three-month long campaign designed to showcase India’s accelerating economy and ever-evolving culture. It was organized from July to September 2007 in London and featured events, activities and festivals across the capital dedicated to Indian art, film, food, theatre, music and fashion. As part of the campaign, buses and taxis plying along the main routes in London wore vibrant Incredible India colours and messages. Outdoor panels in 150 bus shelters featured images of India that corresponded to the names of famous London Underground stations, creating a dramatic and amusing contrast. An estimated one million Londoners and visitors to London participated in these events. There was also a 16% jump in inbound tourism from the UK. This was the first campaign developed by the new brand team - Leena Nandan, new Joint Secretary (Tourism) and V Sunil.

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Incredible India branded buses.
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One of the Incredible India branded taxis.